For Pakistani entrepreneurs, breaking into global eCommerce can feel overwhelming. Two platforms dominate the conversation: Amazon and eBay. While Amazon often gets the spotlight, the truth is clear — eBay is the smarter entry point for Pakistanis starting their digital export journey. Here’s why.
1. Lower Barriers to Entry
Amazon FBA requires complex compliance, heavy investment in inventory, and strict account approvals. For most Pakistanis, these hurdles are deal-breakers.
eBay advantage:
1. Simple account setup
No upfront bulk inventory required
Lower risk of account suspensions
👉 This means you can get started faster and with less capital.
2. Faster Time to First Sale
On Amazon, ranking a product is a battle: ads, reviews, and months of waiting before meaningful sales. eBay works differently. Listings appear in search almost immediately, and buyers are more flexible.
eBay advantage:
Listings go live instantly
Sales possible within days, not months
Easier to test multiple products
👉 Many Empowerers students hit their first $1,000 on eBay within weeks.
3. Flexibility in Products
Amazon favors brands and bulk suppliers, making it tough for beginners or small sellers. eBay, on the other hand, thrives on variety — from refurbished electronics to handmade crafts.
eBay advantage:
Sell new, used, refurbished, or handmade items
Works for both low and high investment models
Great testing ground before scaling to Amazon
👉 This flexibility empowers Pakistani sellers to start lean and grow step by step.
4. Safer for New Sellers
Amazon is notorious for sudden account suspensions, often wiping out months of effort overnight. eBay has a more forgiving system, with clear seller standards and easier recovery if issues arise.
eBay advantage:
Transparent policies
Easier dispute resolution
Lower risk of sudden account bans
👉 A safer playground for first-time entrepreneurs.
5. Perfect Training Ground for Global Business
Think of eBay as your launchpad. Once you master sourcing, listing, and selling here, scaling to Amazon or Shopify becomes much smoother. It builds confidence, cash flow, and proof of success.
Conclusion
For Pakistanis aiming to dollarize their skills and enter global eCommerce, eBay offers the fastest, safest, and most practical entry point. It’s not about avoiding Amazon — it’s about starting smart, learning the ropes, and then scaling big.
At Empowerers, we’ve seen thousands of students succeed on eBay first — and then expand confidently to other platforms.
